Platform Enhances All Fan Activities

Real-Time Experiences using Real-Time Data to Enhance Fan Engagement

Deepening Loyalty and increasing Fan relationships. Platform records data and provides valuable information about Fans preferences, how they engage with the team, during the event whether they are at the stadium or watching from home.

Platform's patented feedback allows Personalized Intelligence driving these experiences through captivating engagement tools such as:

  • Interactive Mobile App Interface
  • Augmented Reality Experiences such as AR Games
  • Smart Interactive Display Technology that adapts the fans as they approach
  • Customized Projection Mapping on venues (dodati video za FC Liverpool)
  • AR Portal Experience
  • AR selfies and Coupons
  • Increased Social Media sharing
  • Interactive Games and Surveys

Fan Journey

Fan Journey at home, to the game, at the stadium, during the match and after, even during off seasons.
Spark Compass Fan Engagement platform allows integration of this data to build better campaigns and outcomes for your Fans.

Spark Compass
Spark Compass

Image by Freepik

ENHANCE THE EXPERIENCE

Stadium and Venue Enhancements

  • Venue Activation Delivering Value Across Multiple Departments
  • Promote Current and Future Events
  • Real-Time user analytics with Geofencing and heatmaps, location-based and strategic campaigns based on dwell times

  • Exclusive Offers and Experiences Only for Fans in Attendance

Fans at Home

Enhancing and Verifying the One-on-One relationships between the sports club and its Fans, while at the match or at home, to watching anywhere across the globe, the data driven platform enables Personalized experiences for the Fans anywhere.

With this relationship, the clubs can enhance their relationships, creating value to their Fans and Sponsors. Activating new revenue streams for the Team and its Sponsors, acting on the Real-World Fan Data in Real-Time, anywhere.

Sponsorship Strengthening

Powerful Sponsorship Centric Interface and System

Monetize Fans Relationships through Additional and New Revenue streams

We deliver Proven Results of Implementation (ROI) to Sponsors through the use of real-time data. Platform encourages Fans and drives them to purchase sponsor's products at specific location. We are giving Fans better access to sponsors and their offers during and after the event at any location anywhere.

This interaction rewards Fans for participating in Events and Campaigns and at the same time increases Sponsor’s sales and revenue.

Get an insider's view how Fans are interacting with you and sponsor campaigns through online and offline strategies.

• In-Venue offer (Exclusive offers and Experience only for Fans in attendance)

• Interactive ads for Fans at Home

• Fully driven campaign, providing ROI for clients

For illustration purposes only used for proposals and demos

ROI = Results of Implementation

The Event-action database and data gathering Spark Compass ecosystem enables never before performance data to be collected. Performance data such as increase in attendance in events over 21%, sales of products with no other campaigns exceeding 15% and data gathering of over 140,000,000 real-world data points across a student population of only 22,500 are some of the results.

Awareness of campaigns, activations of venues, and sharing of experiences have touched millions of users, even though these were one-time only activations.