Ole Miss leverages beacons to engage sports fans

The system, which will be in operation when the Ole Miss football team plays its home opener Sept. 13, will be integrated into an updated mobile application which provides users with scores, schedules and personalized dashboard content. It shows how collegiate sports organizations are beginning to follow the lead of professional teams in using beacons […]

Viewability Deep Dive; Pinterest Ads On The Home Feed

The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Publishers are upset about lost revenue, vendors want new methods of bidding with viewability metrics and advertisers are demanding make-goods on their investments. “The industry needs to aspire to 100% viewability,” said Google’s VP of display ad products, Neal Mohan. […]

Beacon, Geo-Location Technology Among New Ways Schools, Marketers Reach Fans

Advancements in mobile technology are providing new ways for sports marketers to reach fans, including using beacon and geo-location technology to reach fans with customized digital content based on where they are. Ole Miss used such technology this fall, and Senior Associate AD/Communications & Marketing Michael Thompson said at the ’14 IMG Intercollegiate Athletics Forum Thursday […]

XiMED App, Beacon System Set to Greatly Enhance Patient Experience

  XiMED physicians and their patients will soon be using the XiMED app, which, in conjunction with the newly installed proximity beacon network at Scripps/XiMED Medical Center and affiliated organizations in the San Diego area, will enable communication and location services, including automatic notifications, streamlined check-ins, medication reminders and other personalized content, both inside and […]

Dept. of Health and Human Services Launches Pioneering Mobile App Using Personalized Messages, Gaming to Encourage Healthy Behavior at Work

Spark Compass platform, Gimbal proximity beacons combine to deliver timely reminders, better choices and award points based on location June 04, 2014 10:00 AM Eastern Daylight Time SAN DIEGO–(BUSINESS WIRE)–San Diego-based Total Communicator Solutions Inc., a leader in mobile brand management, announced today the use of the Gimbal™ context aware and proximity platform integrated with […]

Are You and Your Mobile Device Aware of Suja? [VIDEO]

Suja makes great, natural juice products. But if you haven’t noticed lately, there are a lot of competitors in beverage space, natural and not so natural. Suja leadership wanted to do something radically different from its competitors, something that would help it stand out and turn Suja Juice customers into Suja fans. The company found […]

Interview with the CEO of Total Communicator Solutions Inc: The startup that is revolutionizing Integrated Location Solutions!

“The future of Location Based Information and Marketing is not just about knowing where you are but its also about knowing who and what is around you and delivering contextual information to you” – Erik Bjontegard  The Location Based Services industry has taken off and looks all set for a great future. Some interesting business […]

Total Communicator Solutions Announces the Launch of an Augment Reality Mobile Marketing Platform for the Enlightened Hospitality Group at the Consumer Electronics Show in Las Vegas

Augmented Reality (AR) Mobile Application is World First Inside a Fully Functional Communication and Marketing Platform LAS VEGAS, Jan. 8, 2013 (GLOBE NEWSWIRE) — Total Communicator Solutions, Inc. (TCS) announced today that it is publishing its mobile marketing platform for the Enlightened Hospitality Group, Inc. of San Diego. The solution includes the first use of […]