The system, which will be in operation when the Ole Miss football team plays its home opener Sept. 13, will be integrated into an updated mobile application which provides users with scores, schedules and personalized dashboard content. It shows how collegiate sports organizations are beginning to follow the lead of professional teams in using beacons […]
Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience through precision marketing rather than just simple point-of-purchase activation. Beacons were the standout technology at this year’s SXSW, dominating numerous sessions and sparking debates online […]
Marketers’ eagerness to fit beacons everywhere they can has meant many have got ahead of themselves but there are some who are looking to make progress by retargeting online ads to shoppers based on items they have been looking at in-store. For every full-store rollout or test pilot, advertisers’ beacons focus almost always revolves around […]
The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Publishers are upset about lost revenue, vendors want new methods of bidding with viewability metrics and advertisers are demanding make-goods on their investments. “The industry needs to aspire to 100% viewability,” said Google’s VP of display ad products, Neal Mohan. […]
By now you’ve probably heard of “beacons,” and how they allow advertisers to send targeted messages and offers to shoppers’ smartphones as soon as they enter a physical store. Today a deal has been struck which is about to make beacons a whole lot more interesting — and useful — for advertisers for when the […]
NEW YORK–(BUSINESS WIRE)–Please note, the first and last sentences of the eighth paragraph have been revised. The corrected release reads: TOTAL COMMUNICATOR SOLUTIONS’ PROXIMITY MOBILE MARKETING PLATFORM AND BEACON TECHNOLOGY TO REGISTER, TRACK, INFORM, PRESENT OFFERS TO ATTENDEES AT NRF CONVENTION Spark Compass, VeriFone and NRF to demonstrate how precision systems can impact retail sales, […]
Advancements in mobile technology are providing new ways for sports marketers to reach fans, including using beacon and geo-location technology to reach fans with customized digital content based on where they are. Ole Miss used such technology this fall, and Senior Associate AD/Communications & Marketing Michael Thompson said at the ’14 IMG Intercollegiate Athletics Forum Thursday […]
XiMED physicians and their patients will soon be using the XiMED app, which, in conjunction with the newly installed proximity beacon network at Scripps/XiMED Medical Center and affiliated organizations in the San Diego area, will enable communication and location services, including automatic notifications, streamlined check-ins, medication reminders and other personalized content, both inside and […]
Spark Compass platform, Gimbal proximity beacons combine to deliver timely reminders, better choices and award points based on location June 04, 2014 10:00 AM Eastern Daylight Time SAN DIEGO–(BUSINESS WIRE)–San Diego-based Total Communicator Solutions Inc., a leader in mobile brand management, announced today the use of the Gimbal™ context aware and proximity platform integrated with […]
Suja makes great, natural juice products. But if you haven’t noticed lately, there are a lot of competitors in beverage space, natural and not so natural. Suja leadership wanted to do something radically different from its competitors, something that would help it stand out and turn Suja Juice customers into Suja fans. The company found […]
