Overview

At Ole Miss, the deployment of the Rebel Rewards Platform through Spark Compass revolutionized Fan engagement and Event attendance. This comprehensive ecosystem included a mobile app with Loyalty, Rewards, AR games, Location services, and Integrated Digital Signage, aimed at increasing attendance, encouraging repeat visits, enhancing the sports event experience for attendees by Gamifying attendance.

Impact

The Platform's success was evident in a 21% increase in attendance across all sports events, attributed to the innovative loyalty and rewards engagement strategies.

Furthermore, the targeted marketing campaigns developed across partner and sponsor locations and products. Campaign and sponsorship ideated, developed, deployed and managed for Coca-Cola included integrated stadium enhanced fan engagements and interactions via the Spark Compass powered apps interactions with stadium lighting and audio systems.

Another ideated, developed, deployed and activated experience for Coca-Cola and select retailers off-campus where the Spark Compass app was interacting with Coca-Cola products with in-app AR activation of the Products with location delivered invitations and Coca Cola content delivered in AR produced an increase of Coca Cola products over 15% in the participating stores showcasing the power of location-based marketing and produced triggered AR in driving consumer behavior.

132,983,352 Physical Data Points recorded and retained!
Activations increased Attendance by over 21%

Purpose of the Project

• To raise attendance through Spark Compass Platform with Fan Engagement Application at Ole Miss Stadium at University of Mississippi

• To encourage repeat attendance across all events beyond the marquee events, reward when attending any

• To Gamify Attendance

• To Reward Fans with branded Prizes & Sponsors to Fans

• To Enable Fans to earn points by purchasing, watching, sharing

• To provide benefits to sponsors

• To deliver Fans to Sponsors Locations

• To enhance, activate and otherwise promote Sponsors Products

“The Rebel Rewards App has reached unprecedented levels of fun and Fan engagement with this new AR game. We’re able to set up AR games where and when we want them, made possible through the Spark Compass Platform.”

Michael Thompson, Senior Associate Athletics Director at the University of Mississippi