New Beacon Tech Directs Internet Advertising

“By combining the location-based marketing application with Unacast’s online/offline profiles, our clients will be able to connect to their customers in the store and then retarget the same customer online, with a more relevant and targeted ad, based on the customer’s recent offline behaviour,” Erik Bjontegard, President and Founder of Total Communicator Solutions, claimed in the press release. “This new ad server capability will help any retailer or brand to increase the accuracy and ROI of its advertising.”

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Spark Compass
Spark Compass
The Spark Compass platform collects data from connected devices and sensors, allowing enterprise users to combine with historical data applying algorithms and BI to create business rules that will trigger events and smart content delivery. The platform collects performance data and real time behavior and actions in a centralized platform.  
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