Beacon, Geo-Location Technology Among New Ways Schools, Marketers Reach Fans

Advancements in mobile technology are providing new ways for sports marketers to reach fans, including using beacon and geo-location technology to reach fans with customized digital content based on where they are. Ole Miss used such technology this fall, and Senior Associate AD/Communications & Marketing Michael Thompson said at the ’14 IMG Intercollegiate Athletics Forum Thursday morning that the program has been met with great reviews. Ole Miss worked with Spark Compass to install beacon technology with a rewards program for students and fans, where users get points for attending games and events.

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Spark Compass
Spark Compass
The Spark Compass platform collects data from connected devices and sensors, allowing enterprise users to combine with historical data applying algorithms and BI to create business rules that will trigger events and smart content delivery. The platform collects performance data and real time behavior and actions in a centralized platform.  
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