Advertisers mature beacons efforts to sharpen precision marketing

Meanwhile, Norwegian start-up Unacast has signed seven partners including Total Communicator Solutions to create what it claims is the largest supplier of proximity data in the world – PROX. Using proximity platforms like Spark Compass, Unacast wants PROX to eventually grow into a platform that lets marketers seen customer journeys as they flit between on and offline channels

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Spark Compass
Spark Compass
The Spark Compass platform collects data from connected devices and sensors, allowing enterprise users to combine with historical data applying algorithms and BI to create business rules that will trigger events and smart content delivery. The platform collects performance data and real time behavior and actions in a centralized platform.  
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