Advertisers mature beacons efforts to sharpen precision marketing
Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience through precision marketing rather than just simple point-of-purchase activation. Beacons were the standout technology at this year’s SXSW, dominating numerous sessions and sparking debates online […]